A society in which brands communicate honestly

Already during his Advertising studies at the Willem de Kooning Academy in Rotterdam, Jeroen joined the advertising world in 2023. As a creative, he finds himself, with his sharp sense of humor, on the fine line between reality and absurdity.
Thus, in 2024, he won several awards with KLUUN’s Puber Board. An ode to—and reflection on—his past as a rebellious teenager.

After graduating, he was nominated as a visual artist for the Dutch Design Week Manifestations Young Talent Award for his project “You Are the Product,” through which he critically reflects on our surrender to Big Tech companies.

As a musician, he knows how significant the role of rhythm and sound is in advertising. After all, sound registers faster than color. That not only makes his work visible in the streets but also audible on the radio. In 2025, he thereby is nominated for an ADCN Award for his contributions to OHRA’s Musical Interventions.

He also worked as a creative on commercials for, among others, Cup‑a‑Soup, ALDI, Valess, The Phone Lab, the Association of Dutch Municipalities, Beter Bed, HARIBO and One4all.