Can we better understand nature by dating her?

Challenge, context & objectives

Are we able to develop a better understanding towards the sea?

Insights, strategy & bringing idea to life

We as humans date each other to get to know each other better. We picked this human approach towards understanding nature.

The results

People that got somehow involved in the project wanted to know if they could sign up for a date with the sea. This engagement of the public is a result of keeping the concept really close to the experience and references of the audience according to Saul Alinsks book ‘Rules for Radicals’.